News Publishers Seek Usage-Based Payment Models from AI Firms

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2025-08-19 21:53:02

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News publishers are reevaluating compensation structures as AI companies like OpenAI scale their operations. Flat-fee licensing deals, once the industry standard, now face scrutiny as content creators push for revenue tied to actual usage in AI outputs. Perplexity and others are prototyping systems that track how frequently publisher material fuels responses.

The debate intensifies as AI web crawlers exponentially increase data harvesting. OpenAI’s scraping activity surged 300% year-over-year through May 2025, straining publishers’ infrastructure. Cloudflare proposes technical solutions to enable micropayments per query or crawl, though major flat-fee agreements—like News Corp’s landmark deal—still dominate the landscape.

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